سی ای او کی ڈائری / The Diary of a CEO by Arif Shabbir

The Diary of a CEO (Urdu title: سی ای او کی ڈائری) is a highly acclaimed business and lifestyle guide by entrepreneur and podcaster Steven Bartlett, translated into Urdu by Arif Shabbir. The book distills years of interviews with some of the world’s most successful people into 33 fundamental laws of business and life. Rather than offering a traditional memoir, Bartlett provides a strategic framework for personal growth and professional mastery.

The core themes of the book include:

• The Five Buckets: A method for prioritizing what you know, what you can do, who you know, what you have, and your reputation.

• The Power of Storytelling: Understanding how to communicate ideas effectively to inspire others.

• Psychological Resilience: Learning to embrace failure as a necessary data point for future success.

• Consistency over Intensity: Focusing on small, repeatable actions that lead to long-term compounding results.

This guide is designed for aspiring entrepreneurs and leaders looking to navigate the complexities of the modern world with wisdom, discipline, and a clear sense of purpose.