Franz Kafka: The Office Writings by Franz Kafka Original price was: ₨ 1,500.Current price is: ₨ 750.
Back to products
How Does It Feel to Be a Problem?: Being Young and Arab in America by Moustafa Bayoumi Original price was: ₨ 1,500.Current price is: ₨ 700.

Digital Marketing Strategy: An Integrated Approach to Online Marketing by Simon Kingsnorth

Original price was: ₨ 1,500.Current price is: ₨ 700.

Description

Digital and social media are essential aspects of a marketing department’s function; therefore, it is important that they are integrated into the organization’s wider goals. Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P’s, Porter’s Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the best strategy for a company.

Rather than presenting a “one size fits all” model, Kingsnorth brings various strategies to life through case studies, charts, illustrations, and checklists. Digital Marketing Strategy covers what digital marketing is, how to budget and forecast, acquisition, personalization, customer service, user experience, content strategy, how to analyze and perform social measurements, and how to structure and present a digital marketing plan in order to win support and funding.

Discounted Books

$100M Leads: How to Get Strangers To Want To Buy Your Stuff by Alex Hormozi

Original price was: ₨ 1,000.Current price is: ₨ 550.

$100M Offers: How To Make Offers So Good People Feel Stupid Saying No by Alex Hormozi

Original price was: ₨ 700.Current price is: ₨ 400.

10-Minute Toughness: The Mental Training Program for Winning Before the Game Begins by Jason Selk

Original price was: ₨ 1,200.Current price is: ₨ 700.

100 Things Millionaires Do: Little Lessons in Creating Wealth by Nigel Cumberland

Original price was: ₨ 1,000.Current price is: ₨ 500.

100 Things Productive People Do: Little Lessons in Getting Things Done by Nigel Cumberland

Original price was: ₨ 700.Current price is: ₨ 400.

100 Things Successful Leaders Do: Little lessons in leadership by Nigel Cumberland

Original price was: ₨ 1,000.Current price is: ₨ 500.

Customer Reviews