Introducing Communication Theory: Analysis and Application by Richard L. West
₨ 2,000 Original price was: ₨ 2,000.₨ 600Current price is: ₨ 600.
1 in stock
Introducing Communication Theory: Analysis and Application, authored by Richard West and Lynn H. Turner, is a foundational textbook designed to help students navigate the diverse world of human communication. This fourth edition focuses on making complex theoretical concepts relatable by emphasizing their practical utility in everyday life.
The text is structured to provide a balanced view of the field, covering:
-
The Theoretical Process: Understanding how theories are built, tested, and categorized.
-
Diverse Contexts: Exploring communication within interpersonal, group, organizational, and cultural settings.
-
Critical Analysis: Encouraging readers to evaluate theories based on their logical consistency and real-world application.
West and Turner utilize a student-friendly narrative style, often incorporating “Theory into Practice” cases to illustrate how academic concepts function in personal and professional scenarios. It serves as an essential roadmap for anyone looking to understand the “why” behind how we interact.
