A First Look at Communication Theory by Em Griffin

“A First Look at Communication Theory” by Em Griffin is a comprehensive introduction to the field of communication theory, offering students an accessible overview of key concepts, models, and approaches used to analyze communication processes. The book covers a wide range of theories, including those related to interpersonal communication, mass communication, persuasion, and social interaction. Griffin organizes the theories into categories based on their focus, such as rhetorical, semiotic, phenomenological, and critical approaches, providing clear explanations and real-world examples for each. The text emphasizes the practical applications of these theories in everyday life, helping readers connect theoretical concepts to personal and professional experiences. Updated with contemporary examples, research, and case studies, this book serves as an essential resource for students new to the study of communication, making complex theories more understandable and relevant. It encourages critical thinking about how communication shapes relationships, societies, and cultures.