McQuail′s Mass Communication Theory BY Denis McQuail

“McQuail’s Mass Communication Theory” (Sixth Edition) by Denis McQuail is a comprehensive textbook that explores the core theories, concepts, and frameworks within the field of mass communication. The book offers an in-depth analysis of the role of media in society, examining how communication processes influence individuals, cultures, and societies. McQuail covers a wide range of topics, including the evolution of mass communication, the effects of media, media audiences, the role of journalism, and the relationship between media and power. He incorporates both traditional and contemporary theories, discussing media as a force for social change and as a tool for political control. The sixth edition is updated with new research, case studies, and applications relevant to the digital age, including the impact of social media and online platforms. It is an essential resource for students and professionals in media studies, communication, and sociology.